Kira Survey is primary research in the local market. Our research team designs and runs customer surveys and in-depth interviews in the local language, so you can see how buyers in the market think, choose and decide.
Real customer insights in Southeast Asia and beyond.
Published research tells you how a market is structured. Customers tell you why they buy, what they pay and what they would change. Kira Survey puts that conversation within reach for companies entering or expanding across Southeast Asia, Japan, South Korea, Taiwan, Australia and New Zealand.
Every study starts from the decision you need to make, so the questions, the respondents and the reporting are built around it.
Local perspectives for smarter decisions.
Structured questionnaires to a defined group of consumers, business buyers or channel partners, in the local language, for results you can compare across segments and markets.
One-to-one conversations with customers, buyers and decision-makers that explore the reasons behind behaviour, in the respondent's own words.
Interviews to find the right questions, then a survey to measure how widely the answers hold; or the other way round.
Tell us the market, the customers you want to hear from and the decision you are weighing. A short brief is enough to begin.
We propose the questionnaire or interview guide and the respondent profile, and you approve them before fieldwork starts.
We reach respondents who match the profile and carry out the survey or interviews in the local language.
A written report with the evidence behind each finding. Interview summaries are available on request.
Who influences and who signs off on a purchase, and what they look for before they choose.
Where customers see value, how they react to price points, and what they pay today.
How customers respond to your product, brand or concept, and what would have to change for this market.
How customers find, compare and buy, and which channels they trust.
What customers still cannot get from today's suppliers, and where the opening is.
Pricing is agreed per study.
Participation is voluntary. Findings are reported in aggregate or without names, and respondents are not asked for confidential company information.
Describe the market and the question. We will reply by email to discuss the next step.
Thank you. We will review your question and reply by email. To add context in the meantime, write to hello@kiraresearch.com.