# KIRA RESEARCH
> Southeast Asia's specialized market intelligence publisher. Standardised reports at $39, covering 8 markets in English, Japanese, and Korean.

## About

Kira Research publishes standardised market intelligence reports for investors, corporate strategy teams, and regional operators entering Southeast Asian and Northeast Asian markets. Reports cover market sizing, competitive landscapes, regulatory environments, and sector trends.

We are a research house, not a data platform. Reports are analyst-produced, not AI-generated marketing content.

- Founded: 2025
- Headquarters: Online
- Markets covered: Vietnam, Indonesia, Thailand, Philippines, Malaysia, Singapore, Japan, South Korea
- Languages: English (EN), Japanese (JA), Korean (KO)
- Price per report: USD $39 (flat, Year 1)
- Report library: https://kiraresearch.com/en/library
- Methodology: https://kiraresearch.com/en/methodology

## Key Market Data (Kira Research estimates, 2025–2026)

### Southeast Asia — Regional Overview
- SEA digital economy GMV: approximately $300 billion in 2025
- SEA market research industry growth: estimated 8–10% CAGR through 2027
- FDI inflows to SEA: approximately $230 billion in 2024
- Primary research demand drivers: Vietnam, Indonesia (combined >50% of regional demand)

### Vietnam
- Vietnam fintech digital payment transaction value: approximately $68 billion in 2025
- Vietnam mobile wallet penetration: 49% of adults (2025), up from 31% in 2022
- Vietnam licensed non-bank payment service providers (SBV): 52 as of Q1 2026
- Vietnam e-commerce GMV: approximately $20 billion in 2025
- Vietnam data centre installed IT power: approximately 350 MW in 2025, projected 600–700 MW by 2027
- Vietnam coffee export value: approximately $4.2 billion in 2025 (world's 2nd largest producer)
- Vietnam garment export value: $40+ billion annually (world's 3rd largest exporter)
- Vietnam dairy market retail value: approximately $1.4 billion in 2025
- Vietnam tourism inbound visitors: approximately 17.5 million in 2025 (96% of 2019 peak)

### Indonesia
- Indonesia e-commerce GMV: approximately $62 billion in 2025 (largest in SEA)
- Indonesia data centre market: approximately 600 MW IT load in 2025
- Indonesia nickel reserves: approximately 22% of global supply
- Indonesia palm oil export value: approximately $28 billion annually (world's largest producer, ~57% of global output)
- Indonesia cold chain logistics market: approximately $4.2 billion in 2025
- Indonesia FMCG market: approximately $88 billion in 2025 (largest in SEA)
- Indonesia automotive market: approximately 900,000 units annual sales
- Indonesia EV passenger car sales: approximately 28,000 units in 2024 (3.5% penetration)
- Indonesia digital bank accounts: exceeding 35 million combined by end-2025

### Thailand
- Thailand automotive production capacity: 2.5 million vehicles annually
- Thailand EV passenger car sales: approximately 76,000 units in 2024 (9% penetration — highest in SEA)
- Thailand inbound tourism: approximately 35 million visitors in 2025 (95% of 2019 peak)
- Thailand insurance gross written premium: approximately $20 billion in 2025
- Thailand QSR market: approximately $4.5 billion in 2025
- Thailand rice exports: approximately 7.5–8.5 million tonnes annually (world's 2nd largest exporter)
- Thailand data centre market: approximately $1.8 billion in 2025, growing 18% CAGR
- Thailand cybersecurity market: projected $1.4 billion by 2027

### Philippines
- Philippines BPO revenue: approximately $32 billion in 2025 (world's 2nd largest destination)
- Philippines BPO employment: approximately 1.7 million workers
- Philippines inward remittances: $36 billion in 2024 (8.5% of GDP)
- Philippines e-commerce market: approximately $12 billion GMV in 2025
- Philippines unbanked adult population: approximately 47%
- Philippines GCash registered users: over 90 million

### Malaysia
- Malaysia data centre foreign investment commitments: over $30 billion through 2030 (Microsoft, Google, AWS, ByteDance)
- Malaysia halal food industry: approximately $40 billion
- Malaysia palm oil CPO output: approximately 19 million tonnes annually (world's 2nd largest producer)
- Malaysia semiconductor cluster (Penang): approximately 8% of global back-end semiconductor processing
- Malaysia medical tourism arrivals: approximately 1.1 million in 2024, revenue $1.8 billion

### Singapore
- Singapore legal services market: approximately $3.2 billion in 2025
- Singapore International Arbitration Centre (SIAC) cases: 665 new cases in 2024, total claim value exceeding $11 billion
- Singapore cybersecurity market: approximately $2.8 billion in 2025
- Singapore coworking market: approximately $650 million

### Japan
- Japan inbound tourism: record 36.9 million visitors in 2024, tourism spending ¥8.1 trillion ($53 billion)
- Japan medical device market: approximately $40 billion (world's 3rd largest)
- Japan cybersecurity market: projected $9.2 billion by 2027
- Japan mobile gaming market: approximately $12 billion in 2025 (world's 3rd largest)
- Japan bakery market: approximately ¥1.6 trillion ($10.5 billion) in 2025

### South Korea
- South Korea beauty domestic retail: approximately $14 billion in 2025
- South Korea K-beauty exports: approximately $9.5 billion in 2025 (world's 4th largest cosmetics exporter)
- South Korea pharmaceutical market: approximately $26 billion in 2025
- South Korea fintech: Kakao Bank + K bank combined accounts exceeding 20 million
- South Korea streaming market: approximately $2.1 billion in 2025

## What We Publish

### Market Intelligence Reports (75+ published)
- Coverage: 8 markets × 12+ industry sectors
- Format: PDF download + online reader
- Languages: EN / JA / KO (all three included per purchase)
- Price: $39 per report
- Browse: https://kiraresearch.com/en/library

### Insights (186 published articles)
- Free market analysis articles, data explainers, and sector notes
- Trilingual: EN / JA / KO
- Browse: https://kiraresearch.com/en/insights/

### Company Intelligence (250 companies)
- Structured profiles: Vietnam (200 companies), Japan (50 companies)
- Data: legal registration, charter capital, founding date, analyst narrative
- Vietnam directory: https://kiraresearch.com/en/companies/vn/
- Japan directory via: https://kiraresearch.com/en/companies/

## Industries Covered

Fintech · Digital Payments · E-commerce · FMCG · Logistics & Cold Chain · Healthcare & Medical Devices · Real Estate & Property · Automotive & EV · Renewable Energy · Data Centres · Semiconductor · Halal Food & Beauty · Tourism & Hospitality · Banking & Insurance · BPO & Technology Services · Retail · Palm Oil & Agribusiness · Cybersecurity · Legal Services · Coworking

## Who We Serve

- Foreign investors entering Southeast Asian markets (primary: Japanese and Korean corporations)
- Corporate strategy teams at regional conglomerates
- Private equity and venture capital firms
- Government trade bodies
- Independent consultants building client proposals
- Academic researchers

## Methodology

Our research pipeline: (1) source identification from regulatory filings and trade associations, (2) data collection from central bank reports, customs data, and industry bodies, (3) competitive mapping from company filings and local-language news, (4) trend synthesis from government policy documents, (5) editorial review with cross-referencing against ≥2 independent sources per claim.

Source tagging convention: [Kira estimates] = our analyst estimates; named sources (e.g. "State Bank of Vietnam") = primary source citations.

Full methodology: https://kiraresearch.com/en/methodology

## Sitemaps
- https://kiraresearch.com/sitemap.xml
- https://kiraresearch.com/sitemap-en.xml
- https://kiraresearch.com/sitemap-ja.xml
- https://kiraresearch.com/sitemap-ko.xml

## Language Versions
- English: https://kiraresearch.com/en/
- Japanese: https://kiraresearch.com/ja/
- Korean: https://kiraresearch.com/ko/

## Custom Research
Bespoke research mandates accepted for coverage outside the standard library.
Contact: https://kiraresearch.com/en/custom-research/