About KIRA Research

Market intelligence for companies building in Asia.

KIRA Research is a research house covering Southeast Asia, Japan, South Korea, Taiwan, Australia and New Zealand. We help companies, and the teams that advise them, decide where to compete, how to enter and how to grow, with evidence they can cite.

2018
Founded as BizDirect Asia
15
Markets covered across Asia-Pacific
15M+
Companies in our data foundation
4
Publishing languages
Our purpose

Better evidence for decisions in Asian markets.

Asian markets are fragmented, fast-moving and documented in many languages. The evidence a leadership team needs usually exists, but it is spread across local filings, industry bodies, trade press and the experience of people who work in the market.

Our work is to bring that evidence together, test it, and turn it into a clear answer to the question being asked: is this market worth pursuing, how should we enter, and where can we grow?

We started in company data, built dedicated research desks for Japan, Korea and China, and today publish industry research, expert insight and primary research under one name.

Our journey

From company data to research partner.

Each stage added a capability our research relies on today.

  1. 2018

    Building the foundation

    BizDirect Asia is established as a company intelligence data portal covering more than 15 million companies across 15 Asian countries.

  2. 2020

    Entering industry research

    The Japan Research Desk opens, introducing industry research, expert interviews and business matching.

  3. 2022

    Expanding across Asia

    Dedicated Korea and China Research Desks open, broadening our research capability across the region.

  4. 2024

    Capturing expert knowledge

    The BizDirect Asia Interview Transcripts Database launches, turning insight from expert interviews into accessible research intelligence.

  5. 2026 Today

    The KIRA Research era

    Industry research and market intelligence services launch, and BizDirect Asia becomes KIRA Research, completing its evolution into a research-focused intelligence partner.

What we do

Three ways we inform a decision.

Kira Library

Industry research

Reports on markets, segments and entry routes, each written around a specific business question, with a source on every figure. Every report is published in English, Japanese, Korean and Simplified Chinese.

Explore the library →
Kira Experts

Expert insight

Interview transcripts and one-to-one conversations with operators, executives and specialists who know the market first-hand.

Discover Kira Experts →
Kira Survey

Primary research

Customer surveys and in-depth interviews run in the local language, for the questions published sources cannot answer.

Discover Kira Survey →
How we work

The standards behind our research.

The decision comes first.

Every project starts from the decision it must inform, and gathers the evidence that decision needs.

Every figure is sourced.

Numbers carry their source, estimates are labelled and thin evidence is flagged, so findings can be checked and cited.

Local sources, the reader's language.

We work from local-language sources and publish in the reader's language, with identical figures and sources in every edition.

Reviewed before release.

Our research team reviews every report before it is published.

Where we work

Fifteen markets, one regional view.

We focus on sectors where companies compete for local demand, rather than export-only manufacturing, across three sub-regions.

Southeast Asia
Vietnam, Thailand, Indonesia, Malaysia, Singapore, the Philippines, Cambodia, Laos, Myanmar, Brunei
North Asia
Japan, South Korea, Taiwan
Oceania
Australia, New Zealand
Languages
English · 日本語 · 한국어 · 简体中文

Start with the evidence.

Read the executive summary of any report, see how our research is made, or tell us about the decision in front of you.